The Good Flour Corp. launches its direct-to-consumer and investor websites (goodflour.co / investor.goodflour.co)


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Vancouver, British Columbia–(Newsfile Corp. – February 25, 2022) – The Good Flour Corp. (CSE: GFCO) (OTCQB: GFCOF) (FSE: 3KZ) (“GFCO“) is pleased to announce the launch of its direct-to-consumer website (goodflour.co) and the investor website (investors.goodflour.co). Powered by Shopify’s e-commerce platform, GFCO’s direct-to-consumer website now allows customers across North America and the world to purchase the full line of GFCO products. E-commerce is a critical part of GFCO’s sales strategy in 2022 and beyond. GFCO will harness the power of its founding chefs, their culinary excellence and our digital storytelling capabilities to create a powerful community bound together by the joy of cooking and eating great, tasty food.

GFCO CEO, Matthew Clayton, said: “Over the past six months, the company and staff at Good Flour have worked diligently to deliver this amazing product line through its rebranding and direct-to-consumer offering. . Our website will serve customers across North America and give home cooks the opportunity to have our chef-inspired blends delivered right to their kitchen.”

Online consumer behavior has changed significantly over the past few years and people’s buying decisions are now driven by the alignment of values, sustainability and geography. Social commerce sales are expected to triple by 2025 and consumers are 4x more likely to buy from a company with strong brand values. * Excess gluten consumption has been linked to all sorts of health problems, from skin problems such as psoriasis and migraines, inflammation, arthritis and unexplained fatigue. However, the world is waking up to about 25% of Americans now following a gluten-free diet. These factors combine to create a significant opportunity for GFCO to sell its products to a growing audience through its online sales platform.

GFCO flour mixes are, simply put, good for you. We don’t include any ingredients that we wouldn’t want to serve our friends and family at our dining room table. Not only are we gluten-free, but we’re GMO-free, allergen-free, dairy-free, xanthan gum-free, sulfite-free, and hassle-free. And we always will be.

GFCO has also entered into an agreement with Think Ink Marketing Data & Email Services Inc. (“Think Ink”) to provide public relations services for the purpose of increasing public awareness of GFCO and its products. The agreement is on a monthly basis with either party having the right to terminate upon written notice. GFCO has earmarked up to $300,000 for Think Ink’s marketing services, including online banners and native ads.

Think Ink is a California-based marketing company established in 1991 that offers its clients a full suite of marketing services that includes data addition, email marketing, and paid native online banners/ads. Think Ink helps its clients reach a wide network of potential investors.

*https://www.shopify.com/research/future-of-commerce?utm_source=exacttarget&utm_medium=email&utm_campaign=2022-01-future-commercelp&utm_content=email2core_get_the_report

About The Good Flour Corp.

GFCO’s mission is to provide a gluten-free, allergen-free, and hassle-free all-purpose baking flour mix that allows people with gluten and other food allergies to enjoy life without giving up their favorite foods or settling for poor quality alternatives. GFCO also provides gluten-free and allergen-free fried chicken batter, fish and chips batter, pizza and pasta mix, tempura batter, pancake and waffle mix, cake mix and pizza crusts.

For more information on The Good Flour Corp., please visit www.goodflour.co.

Company details

investors@goodflour.co
604-423-4400

Caution Regarding Forward-Looking Information

This press release contains “forward-looking information” regarding anticipated developments and events relating to GFCO that may occur in the future. Forward-looking information in this press release includes, but is not limited to, statements regarding GFCO’s future sales and business objectives.

In some cases, forward-looking information can be identified by the use of words such as “expects”, “intends”, “anticipates” or variations of these words and expressions or indicate that certain actions, events or results “may”, “would”, or “could” suggest future results, or other expectations, assumptions, intentions or statements regarding future events or performance. The forward-looking information in this press release is based certain factors and assumptions regarding, among other things, the timely receipt of regulatory approvals; the ability to source ingredients; the ability to attract qualified management and personnel; the ability to effectively increase manufacturing capacity and of production; the success of market initiatives and the ability to increase brand awareness; the ability to secure retail partners to distribute sell the Company’s products; the ability to attract, maintain and expand relationships with key strategic restaurant and foodservice partners and GFCO will continue to have access to financing until it achieves profitability. Although GFCO considers these assumptions to be reasonable, they may be incorrect.

Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results to differ materially from future results expressed by the forward-looking information. These factors include risks relating to general business, economic and social uncertainties; local and global economic and business uncertainties related to the COVID-19 pandemic; risks associated with the supply chain for machinery and equipment; litigation, availability of key product ingredients; legislative, environmental and other legal, regulatory, political and competitive developments; failure to effectively expand manufacturing and production capacity; the ability to obtain retail partners to distribute the Company’s products; failure to attract, maintain and expand relationships with key restaurant and foodservice strategic partners; change consumer taste preferences; delay or failure to receive regulatory approvals; the sufficiency of our liquidity to meet liquidity needs; inability to attract qualified managers and personnel, labor disputes; and the additional risks identified in the “Risk Factors” section of GFCO’s filings with applicable Canadian securities regulators.

Although GFCO has attempted to identify factors that could cause actual results to differ materially from those described in the forward-looking information, there may be other factors that cause results not to be as anticipated. Readers should not place undue reliance on forward-looking information. Forward-looking information is made as of the date of this press release. Except as required by applicable securities laws, GFCO undertakes no obligation to publicly update any forward-looking information.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/114760