Three African countries launch new websites to showcase their investment opportunities and economic strength

LONDON, ENGLAND, Aug. 10, 2022 /24-7PressRelease/ — The Gambia Investment and Export Promotion Agency (GIEPA), the Liberia National Investment Commission (LNIC) and the Import and Export Promotion Agency of the Sierra Leone (SLIEPA) launched new websites in partnership with Agence Wavteq and Golden Shovel. Developed under a program of the African Development Bank (AfDB), these user-friendly websites position countries as ready to accept international investment and as having the in-house expertise to make projects a success. A strong brand image and messages, as well as valuable information and tools to support the attraction of foreign direct investment. Each website promotes each country’s main sectors, success stories, and available incentives and support for investors wishing to do business in the region.

“We commend the leaders of The Gambia, Liberia and Sierra Leone for recognizing the need to build a technology platform to encourage foreign direct investment. Their foresight and initiative will allow them not to fall behind but to capture the investments best suited to their local economies,” said Bethany Quinn, Vice President of Strategy for Golden Shovel Agency. “By partnering with Wavteq, a global FDI advisory firm, and Golden Shovel Agency, a US-based economic development communications company, they have created an online presence that sets them apart in the region. “

Aaron Brossoit, CEO of Golden Shovel Agency, said, “We are proud to partner with Wavteq and serve these countries with so much to offer investors. The new websites are key to strong FDI promotion and will greatly enhance the Gambia, Sierra Leone and Liberia’s marketing efforts. He continued: “While they may not have had a significant digital presence in the past, they will now make a strong first impression, appear to international audiences and send a strong message of their seriousness regarding the efforts of promotion of investments.The sites will truly be at the center of all digital marketing and will become a springboard for future actions.

According to Dr. Henry Loewendahl, CEO of Wavteq and Project Director for the AfDB Investment Promotion Program in Countries in Transition implemented by the company, “We are delighted to launch new websites for the national APIs of Gambia, Liberia and Sierra Leone. . The website is the most essential tool APIs have to promote their location. Thanks to our partnership with Golden Shovel and the hard work of consultants IPA and Wavteq, the new websites adopt the world’s best practices in technology and content. While most large companies are already aware of investment opportunities in Africa’s biggest economies like Ethiopia, Kenya, Nigeria and South Africa, smaller countries are often not on the investor map, and having a best practices website is absolutely essential for raising investor awareness. . The new websites will play an important role in accelerating FDI in The Gambia, Liberia and Sierra Leone.

The websites were built on Golden Shovel Agency’s economic gateway platform and feature integration with Wavteq’s Amplify CRM (customer relationship management) system for collecting and organizing investment leads.

You can check out the newly designed websites here:

https://www.giepa.gm/

https://www.investliberia.gov.lr/

https://www.sliepa.gov.sl/

THE GAMBIAN INVESTMENT AND EXPORT PROMOTION AGENCY is the national agency responsible for promoting and facilitating private sector investment in The Gambia. The Agency aims to unite stakeholders in The Gambia and create a conducive climate to attract investment to the country. Offering investor facilitation services, the Agency acts as the first point of contact for investors, provides information on relevant procedures for setting up a business and helps establish the necessary connections in The Gambia for successful business operations. .

THE LIBERIA NATIONAL INVESTMENT COMMISSION is the agency of the Government of Liberia responsible for promoting, generating and facilitating investment. It was established in 1979 and amended in 2010 with a mandate to promote Liberia’s investment opportunities, attract and support the growth of value-added foreign direct investment (FDI), and champion and strengthen the sector. national private.

THE SIERRA LEONE INVESTMENT AND EXPORT PROMOTION AGENCY offers unique investment and trade opportunities, supported by a sound business environment. Sierra Leone’s economy is one of the strongest in West Africa, with strengths in agribusiness, mining, energy, infrastructure development, value-added manufacturing added and several emerging sectors, including ICT, financial services and health.

WAVTEQ is an FDI advisory firm that has helped facilitate $50 billion in new investments globally for its clients through products and services. She is dedicated to improving site performance to attract FDI and has more than a decade of experience developing cloud-based, data-rich intelligence products focused on the expansion business of businesses. Its expertise in FDI consulting, bespoke software platforms and leading market insights help transform the strategies and operational efficiencies of economic development organizations.

GOLDEN SHOVEL AGENCY is an economic development communication and marketing firm. His main strengths are creativity, industry knowledge and foresight. Golden Shovel serves economic development organizations around the world, managing their online economic development presence and communication strategies. The Economic Gateway platform is the engine behind their top-notch economic development websites. It combines award-winning custom designs with all the tools needed to successfully attract foreign direct investment.


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