46% of top 50 websites offer four or more languages, reporting localization priority and growth for global brands

TEL AVIV, Israel, October 26, 2021 / PRNewswire / – AI-powered localization platform, TO MIX TOGETHER, today released the results of the July 2021 analysis of ecommerce localization tactics used by top ranked brands with global presence.

The report analyzes ecommerce location metrics used to expand global presence and maintain local relevance among the top 50 ecommerce websites ranked by Similar Web in July 2021.

Distilling the data identified in the report, the main findings include:

  • 46% of the Top 50 websites offer more than four language choices to their overall audience to enable a localized and native experience.
  • Sixteen of the top 50 brands attract over 20% of website traffic from external countries.
  • The top five ecommerce websites ranked by traffic share from external countries are: Aliexpress, Steams, Booking.com, Samsung, and Ikea.

“Samsung, Shein and Apple all offer their websites in over 30 languages ​​globally, attracting over 50% of their traffic to overseas markets,” says Yair Tal, CEO of BLEND. “We see this trend of the global expansion of multilingualism among big brands and small sellers, and COVID-19 has a lot to do with it. From a pound of tomatoes to a brand new Tesla, shoppers regardless of their age or past buying habits. , have adapted their habits to the new retail reality in the form of a pandemic and they prefer brands that speak their language. “

Based on extensive research and analysis, BLEND has also released a new 4×4 Ps ecommerce localization model. This breaks down the four stages of a consumer’s ecommerce journey to ensure a better native customer experience with brands. global. At a micro level, the company has broken down the four stages into: pre-visit, pre-purchase, purchase, and post-purchase to create a seamless native shopping experience.

By locating the entire journey and all the relevant parts, global brands can grow globally and deliver better service that drives higher sales and better value for life.

“As e-commerce is booming and borderless, localization is a major growth engine and mistakes are known to affect conversion and perception,” said Hila Shitrit Nissim, CMO at BLEND. “Our 4×4 Ps model helps us ensure a consistent and polished customer experience that shows a significant increase in buyer conversion rates.”

For more information or to read the full analysis Click here.

About MIX
TO MIX TOGETHER (formerly known as OneHourTranslation) is a leading AI-powered localization company that aims to remove cross-border barriers for global businesses. As an end-to-end, multi-market facilitator, BLEND enables global brands to establish a native presence in fundamentally different markets around the world. BLEND’s strength lies in the power of its AI-based technology stack, the diversity of its teams, and the strength of its global community of linguists and vocal talent. Along with its all-in-one enterprise-grade localization platform, BLEND also provides self-service on-demand translation services through BLEND Express. BLEND, founded in 2008, is a privately held company with offices in Tel Aviv, Atlanta, Los Angeles, Hong Kong, London, Shanghai, Kiev, and Bucharest.


Sarah evans
RP Sevans
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