The Americans with Disabilities Act (ADA) helps prohibit discrimination against people with disabilities. This includes several areas such as employment, housing, transportation and a host of other services and programs. When it comes to employment standards, ADA compliance helps protect employees and potential job seekers with disabilities.
ADA compliance also applies to digital platforms such as websites and apps. The idea behind creating online platforms such as ADA-compliant websites and apps is to ensure that people with disabilities such as hearing, vision, or other limitations are equally able to access these online media only non-disabled users.
At a time when sensitive issues are taking center stage and the need to be more aware of the economic, environmental and societal impacts of a company’s presence, product and service, it is crucial for marketing to explore these aspects in greater depth.
For Marketers: The benefits of having an ADA compliant website are many, from improving end-to-end customer experience and journey to market impact, a compliant website to ADA can help brands stand out and also add value to the segment and economy to which they belong.
Let’s explore some of the key benefits of an ADA-compliant website:
ADA compliance measures allow more users to interact with your website and applications
According to recent research, 26% (that’s about one in four!) of adults in the United States have some form of disability. This is a significant percentage of potential users/audiences. Make web pages and applications easier to understand for everyone, whether or not they have a disability, by adhering to ADA compliance measures allows brands to tap into markets or audiences they may not have considered a priority before.
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ADA compliance helps create better end-to-end customer journeys
An ADA-compliant app or website can create a better online experience while boosting conversions. ADA compliance in many ways allows users to quickly find what they are looking for, as ADA features improve the ease with which users can find or track what they need at any given time. given moment.
ADA Compliance Strengthens Market Reputation
Several studies show that customers today want more integrated and seamless interactions with the brands they do business with. Going further, numerous studies suggest that customers now want the brands they interact with to be more socially responsible.
When trying to create a “differentiated” user experience, marketers need to respect these new trends and customer preferences. ADA compliance can help achieve this goal by providing online experiences tailored to a wider range of people. Additionally, brands that actively focus on building and implementing ADA compliance in their processes and applications or websites can enjoy a better market position against competitors and other market players.
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ADA Compliance Allows Marketers to Diversify the Type of Content They Showcase Online
ADA compliance standards were put in place to provide better access to everyday products, services and facilities for people with disabilities. Thanks to these measures, the integration of interactive elements such as voice commands, video transcripts, etc.
ADA Compliance Can Boost SEO Efforts
Today’s search engines are constantly evolving, with most now crawling which pages users like best and which boast more human elements. When websites particularly meet ADA compliance standards, basics like implementing audio/video and transcripts impact future meta tags and similar SEO efforts, helping brands to slowly increase and not just achieve short and long term SEO goals.
ADA compliance doesn’t just improve end-user usability or market reputation. In the long term, when brands prove that they are socially conscious and sensitive to non-commercial goals like the impact they have on society, economy, environment and others, it creates a different standard in the market. .
If every brand implements processes and updates to meet these new customer preferences, it not only benefits marketing results, but also helps create a more inclusive online community.
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