Delhi HC restricts unauthorized use of Meesho marks by rogue websites

In a landmark order, the Delhi High Court recognized Meesho as a “notorious mark” and issued substantial guidelines to prevent bad actors from engaging in fraudulent activities by registering bogus websites. Meesho, backed by SoftBank, said the court ordered domain name registrars to ensure that no other bogus websites bearing the well-known “Meesho” brand are registered using their services.

The order was issued in response to an action brought by Fashnear Technologies Private Limited (Meesho) seeking a permanent injunction against malicious websites that used Meesho’s trademarks and/or copyrights to defraud and dupe members of the unsuspecting and gullible general public.

Meesho said the “John Doe” order is an important step towards combating online fraud and further protecting customers’ interests and safety. John Doe or Ashok Kumar injunctions are ex parte injunctions against unknown or anonymous infringers and are used to protect the intellectual property rights of the creator.

The order states that infringing websites identified by Meesho must be blocked/suspended by all relevant Domain Name Registrars (DNRs) within 48 hours. The Department of Telecommunications (DoT) and the Department of Electronics and Information Technology (MeitY) have been instructed to issue a blocking order for these infringing domain names. Additionally, DNRs and ISPs must ensure that no other bogus websites/domains containing the “Meesho” branding are registered and various banks are urged to immediately freeze accounts associated with disputed domains.

In June this year, a similar order was issued by the Delhi High Court in favor of Amazon Seller Services and its other companies restricting malicious websites using the Amazon brand and logo.

She also banned them from any misleading variants that are identical to the original brand, noting that the activities of these sites cause financial loss to the innocent public.

The high court said it was of the view that the plaintiffs, Amazon Seller Services Private Limited and its other companies had established a prima facie case for the grant of an ad-interim ex parte injunction.

The High Court has prevented rogue websites, its Facebook page as “Amazon Franchise”, their owners and all other persons acting on their behalf or anyone from using the “Amazon” mark, “” . He barred them from any misleading variants similar to plaintiffs’ Amazon marks in any way that constitute an infringement of his marks, until the next court date.

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