The Disney Star media company has filed a First Information Report (FIR) with the Bangalore Cyber Police against a few digital platforms indulging in piracy. The development is gaining importance as digital piracy grows in India.
The FIR, confirmed Santosh Ram, Station Officer, Cyber Cell, Bengaluru Police, has been registered against TamilMV, TamilBlasters, Tamilrockers and an application (app) PikaShow TV for airing a television (TV) leak, over-the -top (OTT), and movie content on their platforms.
“The cumulative traffic on these platforms is estimated at 62 million. They mainly offer Tamil, Telugu and Malayalam content, which is leaked on their websites. Lately they are offering content in other languages including Hindi. The FIR was recorded by Disney Star. We are investigating the matter,” Ram said when contacted by Business Standard.
Typically, these piracy groups pull their content directly from theater and OTT platforms, publishing it on their websites and mobile apps, media industry experts said. Content is distributed via Torrent websites, third party cyberlockers, user generated platforms and offshore servers.
In the case of TamilMV, TamilBlasters and Tamilrockers, pirated films were made available within 24 hours of their theatrical release, resulting in lost revenue for producers.
PikaShow, on the other hand, aggregates content from major broadcasters and OTTs using offshore servers and cyberlockers. Content can also be downloaded and viewed offline.
A Star India spokesperson said the company has been fighting piracy using technological (tech) tools, filing lawsuits against John Doe, issuing legal notices to content pirates and working closely with law enforcement authorities.
“We are witnessing a new form of hacking, which is done through Android apps. These are also difficult to track. ThopTV Law enforcement agencies in various states have been serious in tackling this threat, which is causing huge losses to India’s creative economy,” the spokesperson said.
A recent report by UK-based Digital TV Research puts the revenue loss of OTT gamers in India due to piracy at $3.08 billion (or more than Rs 23,000 crore) this year. Some experts say that piracy of movies, TV and OTT content gathered in India would be in the range of Rs 50,000 crore per year as access to leaked content via websites, sharing platforms of files and mobile applications has become easier in the past. a few years.
“The way content is shared has evolved over the years. It has seen a slight increase during the pandemic,” says Mukul Shrivastava, Partner, Forensics and Integrity Services at EY.
“People are hacking into processors, sharing content on unsecured accounts with the password of an OTT account used by multiple people. This not only leads to loss for content owners, but also loss of revenue for authorities,” he adds.
A joint study by Akamai, an American digital services company, and MUSO, a technology company that provides anti-piracy solutions, released earlier this year, noted that India ranked third in access to hacking websites in 2021, after the United States and Russia.
The trend, according to experts, is likely to continue until 2022, as the willingness to pay for entertainment content remains limited among Indian users.