CitizenWatch Philippines welcomed the enactment of the Philippine Creative Industry Act which mandates the government to promote the development and rights afforded to the creative industry and Filipino creatives.
Republic Act 11904 or the Philippine Creative Industry Act recently came into effect and the group said it will pave the way for realizing the full potential of our creative industry through the establishment of the Philippine Creative Industries Development Council (PCIDC), an agency that will be attached to the Ministry of Commerce and Industry.
“Finally, we have a law that establishes government support for the creative industry. Our artists and creative sector workers have long needed it because of the many factors that undermine their work, make them feel undervalued, even exploited, and limit their potential,” said co-organizer Advocate Tim Abejo from CitizenWatch. Philippines.
“In the long term, it will also be good for consumers who will have a greater range of original, quality and local content,” he added.
Abejo, however, warned that the law would only work as intended if it was implemented properly.
The law defines the creative industry as “trades involving persons, natural or legal, who produce cultural, artistic and innovative goods and services resulting from human creativity, skills and talent, and likely to create wealth and livelihoods through the generation and use of intellectual property”.
“But the next question is whether our government would be able to implement the law in order to achieve its goals of building a globally competitive creative industry,” Abejo said.
Proponents of the law envision the Philippines as Southeast Asia’s leading creative economy in terms of the size and value of our creative industries, as well as creating strong demand for our creative services and original content on international markets.
They argued that this could be done through a good and reliable support system for the creative industry, as this would unlock the potential for global competition.
“The council that will oversee the implementation of the law has been placed under the DTI for a specific reason. It is there to ensure that the creative spirit of Filipinos, apart from being encouraged, will also result in a level of competitiveness that will allow Filipinos to develop entire industries instead of just being hired here and there by more large international companies,” said Abejo.
“This new law will benefit the creative industries in general and our individual artists and direct and indirect stakeholders in the Philippine creative industry. With government support, the possibilities will only be limited by our imaginations,” he added.
Protection of intellectual property
Abejo, however, pointed out that passing and even implementing RA 11904 would not be enough to protect practicing creators without the immediate amendment of the Intellectual Property Code to allow online piracy websites to be purged.
“In this sense, we also articulate our plea to our legislators for the speedy passage of House Bill 0799 which increases the powers of the Intellectual Property Office of the Philippines,” Abejo said.
The bill gives regulators the power to issue “permanent blocking orders, takedown orders, cease and desist orders or disable access, to intermediary service providers, registries and offices domain name registrars, website owners, online intermediaries, online platforms, social media media platforms, or any similar media in connection with an online infringement of intellectual property rights”.
“The bill empowers IPOPHL to implement continued site blocking to effectively prosecute online hackers who infringe intellectual property and threaten the viability of the industry,” Abejo said, adding that this method is already adopted by other countries with satisfactory results. .
Site blocking is an anti-piracy mechanism where access to a particular website is restricted. To be effective, it requires constant coordination and information sharing between government, Internet service providers and stakeholders. A continuous site blocking is a more proactive form of site blocking.
“At least 1 billion pesos in potential revenue was lost in 2020 by creative professionals – video producers, distributors and aggregators, according to an estimate by Media Partners Asia. During the same period, on-demand subscription services lost P6.3 billion,” Abejo said.
Apart from this, online hacking increases the risk of malware infection and compromises data privacy, with many privacy websites containing advertisements promoting pornography and exposing young people to gambling, a- he declared.
“We must act urgently and put an end to rampant online piracy. This threatens the collapse of the creative industry.
In line with the push for better intellectual property protection in the Philippines, the Asia Video Industry Association (AVIA) and Coalition Against Piracy (CAP) will host a summit titled “Content Piracy: An Obstacle to Economic Growth and a danger to consumers. This will take place on Friday, September 2 in Taguig City.
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